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Human Billboard Signs – Buying Guide


Human Billboard Signs – Buying Guide

When it comes to advertising, human billboard signs serve as a dynamic, eye-catching medium to convey messages directly to potential customers. These signs, carried on the shoulders or worn as a backpack by individuals, merge human interaction with visual advertisement, offering a unique and personalized advertising experience. In this comprehensive guide, we’ll explore the essential factors to consider when purchasing human billboard signs, ensuring that your message is not only seen but also remembered.

Right Materials for a Billboard Sign

Material selection plays a pivotal role in the effectiveness of human billboard signs. Opting for durable yet lightweight materials ensures that the carrier remains comfortable while the sign withstands varying weather conditions. Corrugated plastic and PVC foam are popular choices, renowned for their robustness and portability. Waterproof and UV-resistant materials are ideal for maintaining the sign’s quality and vibrancy over extended periods of outdoor exposure.

Design Ideas

While the standard shape for human billboard signs is a rectangle, creativity knows no bounds. The design should be clear, concise, and easily readable to effectively communicate the intended message. Consider integrating bold texts, contrasting colors, and simple imagery to enhance visual appeal and message retention. Be mindful of the carrier’s mobility, ensuring that the design accommodates ease of movement while maximizing visibility.

Colors are important!

Colors are the silent salespeople of human billboard signs, drawing attention and eliciting emotional responses from viewers. Selecting the right color combination can accentuate the message and increase its memorability. Bright, contrasting colors can be more eye-catching, while the strategic use of color psychology can convey specific emotions and reactions associated with your brand or message.

The Billboard Size Matter

Size matters when it comes to human billboard signs. It needs to strike the right balance – large enough for visibility yet not too cumbersome for the carrier aka human billboard. The size should accommodate the text and imagery without overwhelming the viewer or compromising the carrier’s comfort. Consider the viewing distance and ensure that the size complements the content for optimal readability and impact.

Human Billboard Styles

Style is a significant aspect of human billboard signs. The signs can be presented in various ways – either worn as a sandwich board or as a backpack billboard. The sandwich boards are generally larger and can display more content, while the backpack billboards offer more mobility and are less intrusive. Choosing the appropriate style hinges on the nature of the advertising campaign, the content to be displayed, and the environments where the advertisement will take place.


Investing in human billboard signs is an opportunity to bring your message to life, blending human interaction with visual appeal for a personalized advertising experience. Remember, the key is to balance design, color, size, and style while considering the comfort and mobility of the carrier. Human billboard signs can be a pivotal asset in your advertising arsenal, delivering your message with a personal touch and directly engaging potential customers in various settings.

In this dynamic advertising landscape, where digital and traditional methods intertwine, human billboard signs stand out for their simplicity and effectiveness. They offer a tactile and interactive dimension to advertising, forging connections and leaving lasting impressions. By considering the factors outlined in this guide, you’ll be well-equipped to make an informed decision, ensuring that your human billboard signs not only captivate but also resonate with your audience.